Sierra Rogers

Vice President, Asset/Property Management

Sierra Rogers – The Vice President, Asset/Property Management – Multifamily leads internal asset and property management functions with a primary focus of maximizing net operating income for the Company’s multifamily assets and rolling out key technology initiatives to improve portfolio performance.

She ensures achievement of the organization’s philosophy, mission, strategy, and annual goals and objectives through analysis of financial and operating metrics, at both the portfolio and individual asset level. Provides strategic direction and oversight for revenue management and renovation programs to optimize short-term gains and long-term value for the portfolio. She plays an active role in researching, locating, and implementing new technology to improve operations, performance and ultimately, property valuations. Oversees monthly and YTD financial performance and reporting for both stabilized and lease-up apartment assets. Sierra also provides a strong day-to-day leadership presence, bridging the relationship between the Development/Acquisitions and Property Management groups.